Little more than half of all brokers feel confident they have the necessary tools to support a digital open enrollment for their clients this year, according to our annual open enrollment survey. Which side of the coin are you on?
San Francisco, Calif.— September 1, 2021 — Ease, a leading HR and benefits software solution for SMBs, insurance brokers, and insurance carriers, today announced a new partnership with Nayya, a decision support and benefits-engagement platform that connects employees to hyper-personalized and bundled benefits recommendations – guiding them to choose the right amount of benefits that protect their health and financial wellness that can be leveraged for year-round employee engagement.
After surviving last year’s open enrollment in the midst of the pandemic, fewer than 1% of agencies expect to not do any business digitally this open enrollment (OE) season. Are you part of that club? (Psst: You don’t want to be.) This past July, brokers and other agency staff throughout the U.S. shared their thoughts during our annual open enrollment survey. You can check out these exclusive open enrollment insights in The 2021 Digital Broker’s Open Enrollment Readiness Report available now.
Insurance brokers who are emerging from a post-COVID landscape have been looking to rapidly evolve and adopt digital technology to better serve their clients. And what many are discovering is that some answers are harder to find than others. That’s one of the many reasons this year’s third annual Ease Innovation Conference (EIC21) proved to be more valuable to attendees than ever before. This premier event is the insurance industry’s largest digital conference—hosted by Ease.
Part 2 – The Agency’s Guide to Better Serving Employers in 2021
In the last Broker Tool Belt post, we shared the first two steps outlined in The Agency’s Guide to Better Serving Employers in 2021. First, we focused on retention and why it is key to growing your agency. Second, we explained how to become the single point of entry to edge out PEOs and DTE software gunning for your business. In this week’s post, we’ll tackle the last four recommendations to fully reveal what businesses are looking for in their broker. If you missed part one, you can read it here or you can download the full guide by clicking here.
Businesses are expecting guidance from their insurance agency on the new mix of benefits that are a fit for today’s unique landscape. But we understand how complicated it is to keep up with their new needs and expectations. Has their employee benefits strategy changed due to the pandemic? What are their priorities in 2021? Why are employers considering switching brokers? How has their work process changed and how can brokers support it? In order to help you identify what’s most important to your current and prospective clients, we put together The Agency’s Guide to Better Serving Employers in 2021.
There is a problem with the traditional sales pitch—it can be unappealing and only offers two outcomes: your prospective groups will love what you have to offer, which will lead to a new addition to your book of business, or they won’t and you will receive a polite decline. Furthermore, a scalable sales formula comes down to understanding who your buyer is and what their specific needs are. How is a scripted insurance sales pitch going to help you personalize your approach and service to each prospect? While only 7% of top performers report pitching, 19% of non-top performers pitch their offering. Basically, those who are not top performers are much more likely to pitch their services. So then, how are top performers scoring most of the sales?
Part 2 – 2021 SMB Benefits & Employee Insights Report
The pandemic has exposed many of the cracks in the existing healthcare system. Identifying the transformational changes that have occurred and making wise decisions about benefits is challenging for any business. As a result, there is unique pressure on you as a health insurance broker to help your clients navigate these uncharted waters. Last week, we introduced Ease’s 2021 SMB Benefits & Employee Insights Report and the key findings in medical premiums and contributions and health plans offered and types. In this week’s Broker Tool Belt, we focus on the key findings in voluntary benefits trends, SMB growth, and the impact COVID-19 has had on employee benefits.
Ease’s 2021 SMB Benefits & Employee Insights Report is a study of SMBs across the country, such as doctor’s offices, manufacturers, restaurant groups, and more. With this report, you’ll be able to benchmark against premium costs, contribution data, shifting plans makeup, and more to unlock insights that will empower you to better serve your clients and set you apart from your competition.
G2, the world’s largest software marketplace and review platform, has announced the 2021 winners of its annual Best Software Awards. Ease received two top distinctions on this year’s list, placing in both the top 20 for the Best HR Products list, as well as the list for Highest Satisfaction Products across all of G2’s software products.