The interest in buying small to medium-sized benefits agencies is greater than ever before, making this a great time to exit the industry. However, gearing up before selling is key if you want to maximize the value you’ll get from the transaction. Selling your agency or book of business takes time. When you make the decision, you won’t immediately find a buyer. You will deal with buyers that most likely have done more than one acquisition and, on the contrary, this will be the first and only time you are selling. In this week’s post, we share the key strategies to implement when getting ready to sell your book of business.
When you customize your marketing strategy to the preferences of your target audience, you ensure delivering timely and relevant messaging to your prospects. There is a wide range of parameters to personalize your messaging, but generational marketing is one of the most relevant in the insurance industry. By applying generational marketing, you’ll segment your audience by the generation they belong to. Nowadays, baby boomers, Gen X, and millennials control the workforce, but there is a new generation entering the space: Generation Z. In this week’s post, we share why Gen Z is the future of insurance marketing to equip you with the insights to succeed in the years to come.
Focusing on lead generation is key to consistently filling the sales funnel with high-quality leads, however, prospecting is an incredibly time-consuming task. How can you effectively find more health insurance leads without throwing your day away? You can keep relying on referrals, diving into LinkedIn, and accessing services that don’t guarantee updated information, or you can start prospecting with miEdge. In this week’s post, we share what miEdge is and how to use it to improve your insurance prospecting strategy.
Video has become a staple of our everyday lives and has been rising as a content marketing format. While traditional television commercials are still relevant, 6 out of 10 people would rather watch online videos than television. Video attracts 300% more traffic, keeps people’s attention better, helps to nurture leads, and is easy to digest in comparison to the excess of textual information flooding the internet. In this week’s post, we share how to create a promotional video to strengthen your agency’s brand.
Building your insurance broker website was a big undertaking, but it was only the beginning. What are your plans now that your website is up and running? A requirement to succeed in the insurance industry is to secure a steady stream of prospects, and your website is key to generate those leads. However, just because your website is on the internet doesn’t mean that HR professionals will come and visit. You might have built the best site out there, but without effective marketing, no one will know about it. In this week’s post, we share 4 strategies to promote your insurance broker website and improve your lead generation strategy.
Employers have different options when getting employees access to benefits and health insurance. On one side, they can work with insurance brokers. On the other, they can provide coverage through a Professional Employer Organization (PEO) or use direct-to-employer (DTE) software. The insurance industry is more competitive now than ever before and keeps pushing out brokers. How can you feel confident employers will choose to work with you? In this week’s post, we share three marketing strategies to differentiate your insurance agency from competitors to help you grow and retain your book of business.
Content creation is an essential component of digital marketing. Ninety-one percent of business-to-business professionals use content marketing to boost their performance. Despite its popularity, content by itself won’t be a valuable asset for your digital marketing strategy. You might be writing informational, entertaining, or educational content, but it won’t get your insurance agency where you want it to be until you align it with your business goals and ensure it’s serving a purpose. In this week’s post, we share 5 insurance content marketing goals to help you drive profitable customer action and become the BOR for more groups.
Almost every day is a holiday, from the classics, like Memorial Day, to the lesser known, such as National Donut Day. While some may be a stretch or meaningless for your insurance agency to engage with, others might be opportunities for you to take advantage of the buzz. In this week’s post, we explain how to leverage holidays for your insurance marketing by picking the ones that resonate with your audience and inspire great campaign ideas.
When your marketing efforts consistently attract HR professionals to your website, you might think the next logical step is to increase the traffic: the higher the number of visitors, the bigger the opportunity to get more clients. But if you keep filling a leaky bucket with water, would you be getting more water or would you be wasting resources? If your website is not optimized to convert visitors into prospects, increasing traffic won’t necessarily result in more clients. People will find your website easily, but they might not engage or show interest in your agency. In this week’s post, we share how to optimize your insurance agency conversion rate to help you get more visitors signing a broker of record letter.
Today’s employers are more empowered and increasingly self-educating when evaluating benefits plans. As a result, traditional channels like phone or email are exhausted and getting employers attention requires additional effort. More than 40% of consumers use social media to research new brands or products to inform their buying decisions. If the modern HR professional is digitally-driven and socially connected, shouldn’t you be too? In this week’s post, we explain what social selling for insurance agencies is and how to use it to better engage and build relationships with your prospects.