Insurance Prospecting with miEdge to Boost Effectivity

Focusing on lead generation is key to consistently filling the sales funnel with high-quality leads, however, prospecting is an incredibly time-consuming task. How can you effectively find more health insurance leads without throwing your day away? You can keep relying on referrals, diving into LinkedIn, and accessing services that don’t guarantee updated information, or you can start prospecting with miEdge. In this week’s post, we share what miEdge is and how to use it to improve your insurance prospecting strategy.

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Time To Strengthen Your Agency’s Brand

Video has become a staple of our everyday lives and has been rising as a content marketing format. While traditional television commercials are still relevant, 6 out of 10 people would rather watch online videos than television. Video attracts 300% more traffic, keeps people’s attention better, helps to nurture leads, and is easy to digest in comparison to the excess of textual information flooding the internet. In this week’s post, we share how to create a promotional video to strengthen your agency’s brand.

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4 Strategies To Promote Your Insurance Broker Website

Building your insurance broker website was a big undertaking, but it was only the beginning. What are your plans now that your website is up and running? A requirement to succeed in the insurance industry is to secure a steady stream of prospects, and your website is key to generate those leads. However, just because your website is on the internet doesn’t mean that HR professionals will come and visit. You might have built the best site out there, but without effective marketing, no one will know about it. In this week’s post, we share 4 strategies to promote your insurance broker website and improve your lead generation strategy.

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Differentiate Your Insurance Agency From Competitors

Employers have different options when getting employees access to benefits and health insurance. On one side, they can work with insurance brokers. On the other, they can provide coverage through a Professional Employer Organization (PEO) or use direct-to-employer (DTE) software. The insurance industry is more competitive now than ever before and keeps pushing out brokers. How can you feel confident employers will choose to work with you? In this week’s post, we share three marketing strategies to differentiate your insurance agency from competitors to help you grow and retain your book of business.  

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Ease Partners with Heartland Payroll to Streamline Employee Onboarding for SMBs

Ease, the online benefits enrollment platform built for insurance brokers and employers, today announced a partnership with Heartland Payroll, a global payments company which supports payroll and other HR functions for businesses. The partnership will save time and resources for small and medium sized businesses nationwide by streamlining workflow on administrative onboarding tasks.

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Ease Partners with Beam Dental to Make It Easier to Offer Dental Plans

San Francisco, CA, June 6, 2019 – Ease, a leading HR and benefits software solution for SMBs, insurance brokers, and insurance carriers, is excited to announce their partnership with Beam Dental, the nation’s leader in innovative dental benefits. With this connection, Beam will become Ease’s newest EaseConnect+ partner.

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5 Insurance Content Marketing Goals

Content creation is an essential component of digital marketing. Ninety-one percent of business-to-business professionals use content marketing to boost their performance. Despite its popularity, content by itself won’t be a valuable asset for your digital marketing strategy. You might be writing informational, entertaining, or educational content, but it won’t get your insurance agency where you want it to be until you align it with your business goals and ensure it’s serving a purpose. In this week’s post, we share 5 insurance content marketing goals to help you drive profitable customer action and become the BOR for more groups.   

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Succeeding As An SMB’s First HR Hire

It’s more than common for a small business owner to manage HR for their company. In fact, 95% of businesses with less than 75 employees don’t have a designated HR team*. Eventually, it can become too time-consuming for a business owner to manage things like employee benefits, hiring, and payroll, in addition to running a business. We wanted to know more about this transition and what it’s like to be a small business’ first HR hire, so we sat down with Ease‘s first HR hire, Jill Pittman.

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Ease Partners with MetLife to Offer and Manage Primary & Worksite Plans

San Francisco, CA, May 23, 2019 – Ease, a leading HR and benefits software solution for SMBs, insurance brokers, and insurance carriers, is excited to announce their partnership with MetLife. This partnership will simplify the process for brokers and employers to offer and manage MetLife’s wide range of products.

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Leverage Holidays For Your Insurance Marketing

Almost every day is a holiday, from the classics, like Memorial Day, to the lesser known, such as National Donut Day. While some may be a stretch or meaningless for your insurance agency to engage with, others might be opportunities for you to take advantage of the buzz. In this week’s post, we explain how to leverage holidays for your insurance marketing by picking the ones that resonate with your audience and inspire great campaign ideas.

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